Through targeted inbound marketing and content marketing strategies, companies can increase their visibility on the web and get new potential customers by focusing on organic channels that offer an alternative to advertising.
To achieve these results, you first need to focus your content strategy on engaging, quality content that helps you build a strong relationship with your customers.
Portals in the most competitive industries, such as telco, insurance, energy, and banking:
they operate in a concentrated market and need to compete with large companies and multinationals with significant visibility assets.
for both new websites that have recently entered the online market and online stores with significant digital maturity, investing in organic visibility is strategic for sales and positioning objectives. In this case the business can also be supported by social profiles, influencers, review portals, Google My Business for omnichannel organisations, etc.
Lead generation portals, such as websites in the education field, classifieds, comparative websites, etc:
websites that thrive on qualified contacts and have the objective of positioning themselves for keywords with greater acquisition potential
Companies with influential brands such as fashion, home design, and luxury:
they must monitor all brand research and have an editorial strategy that supports their market positioning