The development of an editorial plan starts from the analysis of the current content visible on Google.it and on social media, in relation to your brand.
There are primarily 2 goals:
A well-structured content marketing strategy also allows us to act positively on the KPIs related to OFFSITE SEO and in particular on Citation Flow (Links to the link popularity page)
Channelling user searches on your website becomes all the more relevant when the search keys meet specific conversion goals
At the same time, however, it is unthinkable to cover, with one's own website, all the information research during the exploratory phase in any sector.
To ensure your brand has quality visibility throughout the user search funnel, it is therefore essential to create a strategy that involves maximising the synergy between:
Our network has many national and local publishers, through which you can create content that is capable of promoting your brand and the SEO visibility of your website.